Slam It

A one stop solution for every tennis fan

The problem

With advancements in mobile app technologies, tennis fans have migrated from traditional television screens to small sized mobile screens for consuming content.

The challenge here is that fans have to rely on multiple platforms for content like live scores and videos which takes a toll on the user experience.

79%

sports fans use mobile to access content

87%

fans use their devices to access content at inappropriate times

Source: Motricity survey

Insights from qualitative interviews

During the discovery phase, interviews were conducted with sports fans in the age group of 21 - 50 years to understand their needs and aspiration from a fan app.

John, 22 yrs

"I am a huge fan of Rafa, I want to know what he is doing when he is not in the court. Apart from Instagram and FB, I do not have any other source to know that and browsing through social media sites during office time is frowned upon."

"I like to watch games on TV, but sometimes due to work pressure and travel requirements, I tend to miss not only the games, but also the highlights. Getting scores on phone is fine, but the real pleasure comes either through watching videos or listening to commentary"

Mark, 32 yrs

Tom, 48 yrs

"My wife and I have a fight when there's a match coming up of my favorite team and she has to watch her soaps, needless to say she wins and I end up getting updates of the match through Google. It would have been really nice, if I could watch the live video on my phone without subscribing to any services"